At RouterFreak we love to review products that revolve around the computer network world!
First of all, let me say that we don’t accept to review all the products that we get offered. The Internet is a large pond nowadays, and a significant part of invitations to review are just not a good fit for us. We are Network Engineers, call us “freaks” if you wish, who likes to live and play in the network world. We like hardware, software, tools and techie toys that can make our life easier or possibly more fun.
Then you might think now: why should I have my product reviewed by RouterFreak?
Well, let me break down the answer explaining our way of thinking.
1. Professional review by senior Network Engineers
We are not young kids working from our bedrooms, we are professionals who have been in the IT world for many years. We worked in big corporates and startups, we have been freelancing and contracting, not to mention all the experience gained in the field and in front of customers. We are Network Engineers, as simple as it sounds.
We know the business running on top of each piece of hardware and software, we know the value of a useful tool that needs to make your life easier, and not the opposite.
Over years of working in IT and networking, we developed our personal and professional judgment and we can advise and provide insight on products: what is good, what can be improved and how to do that.
2. Get your (key)word and product out there
We live in a very global world, and having something good to propose to customers does not necessarily mean it will actually sell. The competition is fierce, and nowadays it’s not coming from your neighboring shops, but from all over the globe.
Getting your (key)word and name out there is your path to success. Your audience needs to know what you do, how you do it and they need to hear all that from trusted entities. In the past few years at RouterFreak we reviewed plenty of products, always providing an honest and impartial assesment.
Product reviews are an essential part of any product branding and marketing. Think about Amazon, Wal-Mart and many others: they all offer a review system for the products they sell. Reviews help build trust, loyalty and typically describe what sets your products apart from others.
Reviews help you increasing sales. Full stop.
3. The purchase from the customer perspective
Savvy customers almost never buy a product without knowing how it’s going to work for them. This is even more true for expensive professional equipment or software, where you can easily spend thousands of dollars in one shot.
Customers want to read the good, the not-so-good and they like to have third parties opinions about a product. They want to make an educated decision: shall I pull my credit card and take the plunge?
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more (honest!) reviews you have, the more convinced a customer will be that he is making the right decision.
4. Get found on the Internet
Besides providing insights on your products, reviews can incredibly help in increasing your online presence – meaning you get found on search engines such as Google. You can have the best solution in the world, but if you don’s appear in the first page of the Google results, you are almost nobody. Sad, but very true.
At RouterFreak we are well aware of SEO, hence we write our reviews making sure they are going to be liked by Google indexing bots. As a matter of fact, our reviews often show up in the first position of the Google Results, check out the following pictures.
NOTE: the screenshots below are actual result of the Google Search that you see, using the “incognito mode” in Chrome browser to make sure the results are not biased by the previous user searches. You can replicate the search in your own browser, just using incognito mode in order to do a non-cached Google search.
5. Immediately reach 10.000+ network engineers
Once RouterFreak reviewed a product, we make sure that our opinion reaches as many interested people as possible. We have a pretty large newsletter (10.000+ subscribers and counting) of network and IT engineers from all over the world (42% from the USA).
As much as we do, these people love to receive interesting and honest information on products and tools that can help their daily work and business. Over the years, we built our audience gaining their trust and loyalty. They know the RouterFreak brand, they know we deliver good content, they know we are not only after quick money. They trust RouterFreak.
Our goal is to provide outstanding quality in what we do. Making money out is just a collateral that comes without even pushing for it.
6. Improve your products
Reviews can also help you better understand your products. You can spend hours using a hardware or software, but chances are that customers will notice things you never would. That means your customers can give you great feedback, ideas for improvements, or even incredible marketing ideas.
Some pretty skilled customers that you are going to have are our senior engineers who write the reviews. They test your product in the field, they put it under stress, they check your documentation. Then, they provide honest insights on what is good and what could be improved. Are you up for the challenge? 🙂
7. A reliable partner
Since RouterFreak was born in 2009, our advertising mantra has been:
We want our advertisers to make money.
Internet is full of ‘take-the-money-and-run’ unprofessional (scam?) website owners. We experienced that, losing money in campaigns that delivered a solid zero.
The reason why we’re still in business after 8 years, while many other network and IT blogs disappeared, is that we treated RouterFreak as our professional career: with professionality, integrity, and honesty.
Going back to the title of this article, here the 5 reasons why you should get your product reviewed by RouterFreak:
- Immediately reach a strongly segmented audience of network and IT engineers.
- Get professional feedback on your product from our senior engineers.
- Improve your Google Search rank with our strong back-links.
- Position your brand on the Internet and build trust around for it.
- Showcase your product using RouterFreak existing credit.
Don’t take our words for it, just look at the companies who already trusted RouterFreak (click on each logo to see the product review).