The Business Case For Investing In Website Accessibility

Website Accessibility

Having trouble reaching all your potential customers? The World Health Organization reports that 15% of people have a disability. 

This article will show you how making your website easier to use can bring in more visitors and money. 

We’ll cover the impact of website accessibility on your business and how it elevates your brand, mitigates legal risks, enhances user experience, expands your customer base, drives innovation, and provides significant cost savings. 

Additionally, we’ll discuss overcoming resistance to accessibility and the unexpected benefits it can bring.

The Impact of Website Accessibility on Your Business

Making your website accessible opens the door to a wider audience, boosting your potential for revenue growth. It also positions your brand as inclusive, appealing to a broader demographic.

Elevating your brand with inclusivity

Embracing web accessibility signifies a commitment to diversity, equity, and inclusivity, crucial pillars of brand integrity. By implementing inclusive design and ensuring digital accessibility, brands show that they value every customer’s experience.

This approach not only boosts brand credibility but also fosters a sense of belonging among users. Customers feel welcomed into a conversation with the brand, which is pivotal for maintaining long-term relationships and high customer satisfaction.

Accessible websites serve as a beacon for barrier-free user experiences. They invite an expansive audience to engage effortlessly with your content, products, or services.

This level of equal access elevates your brand above competitors by demonstrating a proactive stance on social responsibility and ethical business practices.

It positions your company as an ally to all users, highlighting its dedication to creating a user-friendly digital space that acknowledges the importance of accommodating diverse needs.

UserWay offers next-gen web accessibility solutions that empower businesses to comply with accessibility standards effortlessly. Their AI-powered platform automatically finds and fixes code errors, ensuring your website is accessible for every user, regardless of ability.

Mitigating legal and reputational risks

Building on the foundation of inclusivity, addressing legal and reputational risks becomes a paramount concern for businesses. Compliance with accessibility standards is not just about avoiding legal liabilities; it’s a proactive step towards safeguarding your company’s reputation.

By adhering to these guidelines, businesses can steer clear of complaints and litigation risks that stem from non-compliance.

Taking preventive measures against potential legal challenges shows customers and stakeholders alike that your business prioritizes equal access for all users. This commitment not only meets the necessary legal requirements but also projects an image of responsibility and respect in the marketplace.

Proactively optimizing websites for accessibility mitigates these hazards while enhancing overall brand perception, making risk mitigation an essential strategy in today’s digital landscape.

Several accessibility guidelines and laws are crucial for businesses to follow. Examples include:

  • Web Content Accessibility Guidelines (WCAG): Published by the World Wide Web Consortium (W3C), WCAG provides a wide range of recommendations for making web content more accessible. Following these guidelines can help make your website accessible to a broader audience, including people with disabilities. WCAG is organized into four principles: Perceivable, Operable, Understandable, and Robust (POUR), with levels of compliance (A, AA, AAA) indicating the degree of accessibility.
  • Americans with Disabilities Act (ADA): In the United States, the ADA requires businesses to make accommodations for people with disabilities. While the ADA does not explicitly mention websites, courts have increasingly interpreted it to apply to digital content, requiring that websites be accessible to individuals with disabilities.
  • Section 508 of the Rehabilitation Act: This U.S. federal law mandates that all electronic and information technology developed, procured, maintained, or used by federal agencies be accessible to people with disabilities. Although primarily aimed at federal agencies, Section 508 guidelines are often used as a benchmark by other organizations.
  • European Accessibility Act (EAA): This legislation requires products and services to be accessible for people with disabilities across the European Union. It covers various digital interfaces, including websites, apps, and e-commerce platforms.

Taking preventive measures against potential legal challenges shows customers and stakeholders alike that your business prioritizes equal access for all users.

This commitment not only meets the necessary legal requirements but also projects an image of responsibility and respect in the marketplace.

Enhancing user experience and engagement

Creating websites with accessibility in mind leads to more intuitive and user-friendly interfaces. This ensures that all users, regardless of their abilities, can navigate easily and find what they need without frustration.

By focusing on inclusivity, businesses not only show that they care about every customer but also enhance overall user satisfaction.

Digital accessibility is not just a nice-to-have; it’s a must-have for optimizing user experience and engagement.

Such approaches increase engagement and conversion rates significantly. Users are more likely to stay longer, explore deeper into the site, and ultimately make purchases or subscribe to services when they encounter no barriers.

Prioritizing accessible web design means investing in the satisfaction and loyalty of your customers, which translates directly into business success.

Expanding your customer base

Making your website more accessible widens the door to a larger audience. It connects you with people who have diverse needs, creating opportunities for increased website traffic and attracting new visitors.

By focusing on inclusive design, you tap into market opportunities that were previously overlooked. This strategy not only boosts customer engagement but also enhances user experience across the board.

Investing in digital accessibility brings your brand to a wider demographic, including those with disabilities — a significant and growing customer base. This approach fosters customer loyalty and improves brand reputation by showing commitment to inclusivity.

As businesses strive for innovation, prioritizing website usability through accessibility measures opens up new avenues for market growth and compliance, setting the stage for long-term success in an inclusive market environment.

Driving innovation and differentiation

Investing in website accessibility drives innovation by pushing businesses to think creatively about how users interact with their sites. This commitment to accessibility leads to the development of new, innovative features that enhance the overall customer experience.

These improvements not only set a company apart from competitors but also showcase its dedication to being customer-centric and socially responsible.

Such differentiation fosters brand loyalty among consumers who value inclusivity and social responsibility. By adhering to web accessibility standards, businesses gain recognition for their efforts, positively impacting public relations.

This approach not only aligns with current best practices but also positions companies as leaders in their industry, attracting a broader customer base eager for accessible and user-friendly online experiences.

The Benefits of Investing in Website Accessibility

Investing in website accessibility leads to significant cost savings by avoiding legal fees and retrofitting expenses. It also ensures your online presence is ready for future technology shifts, demonstrating a commitment to all users’ needs.

Cost savings

Creating an accessible website from the beginning can prevent costly future modifications and legal fees. Companies save money by incorporating accessibility features right away, rather than undergoing expensive retrofits later on.

These proactive measures not only reduce costs but also enhance the likelihood of a positive return on investment due to increased website traffic and customer engagement.

Developing an integrated accessibility program contributes to significant cost savings across various aspects of business operations. Organizations that prioritize digital accessibility witness financial benefits through enhanced efficiency and reduced expenses related to legal challenges.

This strategic approach not only boosts an organization’s efforts towards inclusivity but also strengthens its financial standing by tapping into wider markets.

Investing in website accessibility is not just about compliance; it’s a sound financial decision that leads to cost savings and growth.


Moving from cost savings, considering future-proofing becomes essential for the longevity and relevance of your website. Investing in accessible technology ensures that your business stays ahead by adapting to changes in legal standards and user expectations.

This proactive approach not only secures your position in an increasingly competitive digital landscape but also solidifies your commitment to universal design principles. By focusing on digital accessibility now, you prepare your website to meet the needs of a wider audience tomorrow, including people with disabilities.

Embracing inclusive design and barrier-free access positions businesses for sustainable growth. Developing disability-friendly websites translates into enhanced web usability for everyone, not just users with specific needs.

This broadened appeal can significantly lower acquisition costs over time, as more satisfied users mean greater retention rates and increased word-of-mouth referrals. Moreover, this strategy aligns perfectly with ethical marketing practices by ensuring equal access to information, reinforcing the brand’s reputation as socially responsible and forward-thinking.

Ethical responsibility

Ethical responsibility in website accessibility goes beyond legal compliance; it embodies a commitment to moral obligation, ensuring that everyone has equal access and opportunity.

This commitment supports the improvement of quality of life for individuals with disabilities, allowing them full and equal enjoyment of digital content. It’s about acknowledging the importance of accessible web design as part of ethical business practices.

Fulfilling this responsibility demonstrates a company’s dedication to inclusivity and the provision of equal opportunity for all its customers, regardless of their physical abilities.

By investing in accessibility, businesses not only meet a crucial ethical standard but also open doors to innovation and enhanced customer engagement. This forward-thinking approach paves the way for discussing overcoming resistance to website accessibility.

Overcoming Resistance to Website Accessibility

Changing minds about website accessibility begins with debunking myths. Highlighting unexpected benefits convinces businesses to make the leap toward full digital inclusion.

Common misconceptions

Understanding web accessibility is essential for creating an inclusive online experience. However, there are several misconceptions that often lead to resistance or neglect in implementing necessary changes. Let’s clear up some of these common myths:

Here are some common misconceptions about web accessibility:

  1. “Web accessibility only benefits those who are blind or have low vision.” This belief overlooks the diverse needs of users with different disabilities, including hearing impairments, motor difficulties, and cognitive disorders.
  2. “Making a website accessible is too expensive.” On the contrary, the cost of incorporating accessibility features can be quite reasonable, especially when planned from the start of website design. Also, these changes often enhance the site for all users, not just those with disabilities.
  3. “If my site needed improvements for accessibility, someone would have complained by now.” Many users with disabilities might simply leave a website rather than reporting issues. Lack of complaints doesn’t mean your site is perfectly accessible.
  4. “Accessibility damages a website’s visual appeal.” Inclusive design focuses on creating interfaces that work for everyone without sacrificing aesthetics. With advances in web technology, it’s entirely feasible to create beautiful, accessible websites.
  5. “Accessibility guidelines are too challenging to understand and implement.” Resources like the Web Content Accessibility Guidelines (WCAG) offer clear instructions for making content accessible. Plus, there are numerous tools and consultants available to assist businesses in this area.
  6. “Small businesses aren’t at risk for legal action over accessibility.” Companies of all sizes have faced lawsuits over inaccessible websites. Ensuring your site meets accessibility standards protects your business and opens it up to a wider audience.
  7. “My sector isn’t affected by web inclusivity requirements.” Accessibility barriers impact users across all types of websites whether ecommerce, informational sites or services portals every sector benefits from considering inclusive design principles.
  8. “We can add accessibility later if it becomes an issue.” Retrofitting a website for accessibility after development is often more complex and costly than integrating these features from the beginning.

These misunderstandings undermine efforts towards digital inclusion but recognizing them allows businesses to better serve their entire potential customer base through web inclusivity.

Some of the reasons to prioritize accessibility

Moving from common misconceptions, we now explore unusual reasons to prioritize accessibility. Shifting our focus helps shine a light on why making your website more accessible is not just a necessity but can also be a strategic advantage.

  1. Supports Low Bandwidth Users – Optimizing for users with disabilities often means streamlined designs that load faster, even on slow connections. This approach benefits people in areas with low bandwidth, making your website more universally accessible.
  2. Increases Market Reach – About 20% of the US population has some form of disability. Web accessibility taps into this significant market segment, potentially boosting engagement and conversion rates by making content accessible to everyone.
  3. Promotes Social Responsibility – Companies prioritizing digital inclusion reflect commitment to diversity and ethical responsibility. This stance can elevate your brand’s reputation and foster a loyal customer base that values inclusivity.
  4. Drives Innovation – The challenge of creating an accessible design encourages innovation and creativity among web developers and designers. Accessible websites often introduce unique functionalities that set them apart from the competition.
  5. Prepares for Regulatory Changes – With legal requirements around accessibility becoming stringent, early adoption prepares businesses for future regulations without the need for costly overhauls down the line.
  6. Enhances User Experience for All – Techniques used in accessible web designs enhance user experience across the board, not just for individuals with disabilities. Features like clear navigation and readable fonts improve usability for all visitors.
  7. Facilitates Global Reach – Ensuring your website is accessible breaks down barriers for users worldwide, catering to diverse cultures and languages as well as abilities, thus expanding your global footprint.
  8. Differentiates Your Brand – An inclusive web design demonstrates innovation and thought leadership, differentiating your brand in crowded marketplaces where consumers are increasingly socially conscious.

Addressing web accessibility presents an opportunity not only to connect with a wider audience but also to lead in social responsibility and innovation within your industry sector.


Investing in website accessibility pays off by opening doors to wider markets and increasing revenue. Making your digital platforms accessible shows commitment to inclusivity, lifting brand reputation while avoiding legal issues.

It drives user engagement up, broadening the customer base with innovative solutions that set a business apart. Ultimately, prioritizing web accessibility is not just good practice—it’s smart economics. This investment will ensure that businesses stay relevant, competitive, and profitable in today’s diverse market landscape.

Ready to do web accessibility right for all of your users? Get in touch with an accessibility expert at UserWay today. 

Daniele Besana

Daniele Besana

Daniele is a freelancer consultant with 15 years of experience in network security, customer support, Linux and Salsa. He worked for Juniper Networks in Netherlands, providing support and consultancy on security projects across Europe and Middle-East.

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